the Sun Valley Group
The World of Sun Valley
The World of Sun Valley

Jan van der Wereld was one of the founders of Sun Valley. As a grower, he brought extensive experience to the young business.

Jan started his own bulb farm in 1954 on four acres and built a flourishing business growing bulbs and hybridizing/selecting daffodils, tulips, gladiolas and lilies. In the 1970's Jan founded a Massey Ferguson dealership in his hometown of Breezand in Holland. Ten years later he started another bulb farm in Belgium and in 1991 became one of the three founders of Sun Valley Floral Farms here in the United States.

The Sun Valley Team The World of Sun Valley
President and CEO

A fourth generation grower, Lane DeVries was born in the Netherlands to a family with a long tradition of growing flowers. He received his B.S. degree in Horticulture in Holland and then immigrated to the US in 1983 after his family sold their farm in Holland. Securing a job at Sun Valley, (with a former owner), Lane came to Arcata and built the first Dutch Glass greenhouse. Accomplishing this task, he soon became the greenhouse manager and in 1988 was promoted to General Manager. Three years later, in 1991 he joined with two other Dutch partners, Jacob Rooyakkers and Jan van der Wereld, in a friendly purchase of Sun Valley. Lane and the partners have since built Sun Valley to be a prominent player in the floral business nationally. Very much a hands-on President and CEO, Lane holds a passion for his company. He wholeheartedly leads the Sun Valley team in producing the finest cut flowers available.

Lane is active in several organizations and is presently Chairman of the California Cut Flower Commission, Trustee for the American Floral Endowment and on the Board of Directors for the Society of American Florists.

He resides in Arcata, CA, with his wife Kathryn and two children.

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